The Power of Prediction
Engagement tracking and scoring is a ‘hot’ topic. But just scoring a member’s historical involvement may be ‘too little, too late’ for many associations. What if it was possible to predict (using data you already have available) - a member’s future engagement?
In this webcast, we discuss how advanced technology is today enabling associations to develop predictive models of member behaviour.
We review how predictive models can be applied across the entire organisation to predict not just member engagement and satisfaction, but to provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities.