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Ensuring Your Business Strategy Drives Technology Decisions

Online - AEDT | December 16, 2020  11:00 am — 12:30 pm

Join us for this timely discussion on how you can effectively plan for future investments in technology for your association's digital transformation strategy for improving member engagement. You will learn how to avoid common mistakes that could lead to saving your association hundreds of thousands of dollars. Further, we will review how these improvements should enable your continuous performance improvement.


Our Executive Gathering is hosted by ASI Asia-Pacific Managing Director and Performance Improvement Leader Mark Glynn. We will facilitate a discussion while sharing invaluable insights on these topics:

  • How to ensure your business strategy drives your technology decisions, instead of the other way around
  • The importance of becoming a Learning Organisation from all member activities
  • The critical need to always have accurate, up-to-date data
  • And, how to use your web site as the main driver of Member Engagement without compromising your business systems

Who Should Attend

This gathering is designed for C-suite Association executives who are considering a new member engagement software platform to accelerate organisational growth and improve organisational performance. Executives that want to ensure their future technology investments fit with their association's business strategy will also find this session valuable. To facilitate ample roundtable discussion, the Gathering is limited to a small group of executives.

About the Speakers

Paul Ramsbottom, Managing Director of ASI Asia-Pacific: Over the last 20 plus years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently.

Mark Glynn, Performance Improvement Leader at ASI: With more than 15 years experience across Membership, Non-Profit & Higher Education sectors in Australia, New Zealand, and the UK, Mark brings best practices across strategic planning, marketing, engagement strategies, and technology expertise to ASI’s Membership Best Practices Group. Mark’s experience has been pivotal in helping national and international-level associations, unions, professional regulatory bodies, and non-profits maximise organisational performance and putting them on a path to achieve sustainable operational success.

*In-person seminar times are local to the venue. Online seminar time zones are specified in the event listing.


Zoom Connection Details Will Be Emailed To You
Online - AEDT

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