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Ensuring Your Business Strategy Drives Technology Decisions

Online - EDT | June 29, 2021  12:00 pm — 1:00 pm

Join us for this timely discussion on how you can effectively plan for future investments in technology for your association’s digital transformation strategy for improving member engagement. You will learn how to avoid common mistakes that could lead to saving your association hundreds of thousands of dollars. Further, we will review how these improvements should enable your continuous performance improvement. This educational session has been recognized as eligible for CAE credits in the USA by ASAE.


Our Executive Gathering features ASI’s Performance Improvement Leader David Parkinson, who will facilitate discussion while sharing invaluable insights on these topics:

  • How to ensure your business strategy drives your technology decisions, instead of the other way around
  • The importance of becoming a Learning Organization from all member activities
  • The critical need to always have accurate, up-to-date data
  • And, how to use your website as the main driver of member engagement, without compromising your business systems

Who Should Attend

This gathering is designed for C-suite Association executives who are considering a new member engagement software platform to accelerate organizational growth and improve organizational performance. Executives that want to ensure their future technology investments fit with their association’s business strategy will also find this session valuable. To facilitate ample roundtable discussion, the Gathering is limited to five executives. This educational session has been recognized as eligible for CAE credits in the USA by ASAE.

About the Speaker

David Parkinson, Performance Improvement Leader at ASI, brings over 30 years of experience in corporate strategic planning, marketing and fundraising expertise to ASI’s Membership Best Practices Group. David’s work is pivotal in helping national and international-level associations and non-profits maximize their organizational performance and putting them on a path to achieve sustainable operational success.

*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this Executive Gathering may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit

*In-person seminar times are local to the venue. Online seminar time zones are specified in the event listing.


Online - EDT

ASI Seminar

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