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Ensuring Your Business Strategy Drives Technology Decisions

Online - EDT | May 25, 2021  12:00 pm — 1:00 pm

Join us for this timely discussion on how you can effectively plan for future investments in technology for your association’s digital transformation strategy for improving member engagement. You will learn how to avoid common mistakes that could lead to saving your association hundreds of thousands of dollars. Further, we will review how these improvements should enable your continuous performance improvement. All attendees are eligible to receive 1 hour of CAE credits.*


Our Executive Gathering features ASI’s Performance Improvement Leader Bob Mossadeghi, who will facilitate discussion while sharing invaluable insights on these topics:

  • How to ensure your business strategy drives your technology decisions, instead of the other way around
  • The importance of becoming a Learning Organization from all member activities
  • The critical need to always have accurate, up-to-date data
  • And, how to use your website as the main driver of member engagement, without compromising your business systems

Who Should Attend

This gathering is designed for C-suite Association executives who are considering a new member engagement software platform to accelerate organizational growth and improve organizational performance. Executives that want to ensure their future technology investments fit with their association’s business strategy will also find this session valuable. To facilitate ample roundtable discussion, the Gathering is limited to five executives. Attendees receive 1 ASAE CAE credit.*

About the Speaker

Bob Mossadeghi, Performance Improvement Leader at ASI, brings over 30 years of experience in corporate strategic planning and financial expertise to ASI’s Membership Best Practices Group. Having served on numerous local and national committees, Bob has been vital in understanding the technology needs of associations and instrumental in implementing hundreds of association management systems throughout his career.

*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this Executive Gathering may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit

*In-person seminar times are local to the venue. Online seminar time zones are specified in the event listing.


Online - EDT
United States

ASI Seminar

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