2018 Global Benchmark Report on Membership Performance
Learn the latest trends for increasing new membership, engagement and retention
This 4th annual survey shares findings on how your association peers around the world are successfully attracting new members, keeping them active and engaged, and ensuring retention rates. The survey includes new insights on recurring memberships, data protection, staff efficiency, revenue growth, and continuous performance improvement. You'll learn about:
- Top priorities: What's the new top goal for executives in 2018?
- Retention: What's the top-ranked marketing strategy for retaining members?
- Executive confidence in the future: How has it changed in the past year?
- Data Protection: Are executives addressing or avoiding the risks?
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