Client Success with iMIS

Toy Association

Toy Association Success with iMIS Membership Software

Founded in 1916, The Toy Association™, Inc. is the non-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages.


We've been using iMIS for 20 years but over the past few years we have really put the tools the database offers to work. The reporting and automation capabilities have created efficiencies that allow the staff to do their job more efficiently. The ease of use of the staff site has allowed more staff to learn and own their data. And the ability to create good-looking and user-friendly websites have made it easier for members to login, register and maintain their own profiles.