The REALTORS® Association of Edmonton is a professional services association of more than 3,200 brokers and associates serving the greater Edmonton area. With a staff of 50, the Association administers the Edmonton Multiple Listing Service®, provides professional education to members and enforces a strict code of ethics and standards of business practice. The organization advertises property listings online, offers consumer information in its weekly publication, and supports charities involving shelter and homelessness through the REALTORS® Community Foundation.
“Our Board of Directors put e-commerce into our strategic plan and, after much research, it was decided iMIS would fit everything we wanted and allowed us room to grow in the future.”
The Association was using an outdated member management system that was limited and did not allow online shopping or payments. Providing e-commerce options for members was part of the organization’s strategic plan and they wanted to find a solution that could meet all of their existing needs with room to grow in the future. In addition to e-commerce, the Association required a solution that could manage member information as well as their accounts receivable (AR). The all-in-one system would need to be customizable but also easy for staff to use.
The REALTORS® Association began using iMIS to manage just about everything in their organization. They created a new website that offered an online store, processed education and event registrations, and stored membership profiles. They automated dues billing, the invoicing of fines and fees, and membership tracking. The Association was able to manage all of this in one system and has already begun adding iMIS fundraising capabilities.
Association members appreciate that they can access most of the organization’s services online now -- the web-based features have provided added convenience. Staff is also positively affected by the new efficiency and effectiveness of the easy-to-use system. Overall, the REALTORS® Association has benefited from using one centralized solution that is tailored to automate and improve their particular workflow processes.