Marketing Programs share engagement opportunities and generate revenue for most organizations. iMIS Cloud includes tools that support advanced tracking of the effectiveness of your organization’s marketing efforts.
Campaign Management provides the ability to build source codes used to track conversions. It provides marketers with answers about who donated in response to what appeal, who registered because of an email sent on X day or who purchased a product that has been featured.
Segmentation offers access to build complex targeted lists that may require some exclusions and some inclusions but ensure that the right person receives the right marketing effort based upon criteria desired by the marketer.
This class will review both tools—individually and how they work together. We’ll discuss different marketing principles and how they apply within iMIS. We’ll also discuss deployment of different type of marketing efforts via email, print mail, social posts and within iMIS tools such as Process Automation, RiSE Content / Navigation, Email Marketing and more. Finally, we’ll review built in reporting tools.
How you will benefit
You will be aware of fundraising tools throughout iMIS Cloud:
- Review Marketing Principles
- Learn whether Campaign Management / Segmentation are right for your organization
- Understand iMIS Business Objects that assist with Marketing; especially for fundraising and events
Note: This program is designed for iMIS Cloud Enterprise (300) clients only. The features in iMIS Cloud Professional (100/200) are not the same.
For more information, please feel free to review our detailed class page (including a downloadable brochure), or to learn more about our AYD classes in general, please check out our FAQ sheet.
Note: The times listed for this class are based on Australia Eastern Time (either Standard or Day Light Savings in Melbourne). Please be sure to keep this in mind if you live in another timezone.
From North America, this class is later in the evening but also a day earlier than what is listed (generally about 6pm to 8pm if you live on the East Coast on the day before the given date). From UK, this class is later in the evening (generally about 2300 or 0100 if you live in London). You are welcome to attend but in order to receive the benefits of the class, you will need to be in attendance. Details for accessing this At Your Desk class will be emailed to you approximately 24 hours before the start of the class.
Reminder: This session will be recorded, and the recording will be made available to all attendees. By registering for and attending the session, you give permission to ASI to record, reproduce and distribute the audio/video recordings from this training session. This session should be considered a public forum.