Clifford Craig Medical Research Trust moves to financial sustainability with Donor Management
The Clifford Craig Medical Research Trust is an independent, not-for-profit organisation based in Tasmania at the Launceston General Hospital dedicated to discovering and sharing better treatments of disease. The research trust was set up with a focus on those diseases and disorders that affect Tasmanians.
Prior to Donman, the Clifford Craig Medical Research Trust had a large enterprise solution in place. The Raiser’s Edge system was simply too large and complex for its small organisational requirements, needing a full time staff member to manage the database and annual running costs that far outweighed what the Trust could afford.
Due to the size and complexity of the enterprise solution, staff struggled to learn and understand how to properly use the software, and this led to the accuracy of data input often being compromised. Communication with members, donors and stakeholders was difficult due to database duplication and inaccuracies, often seeing newsletters sent to the same person at multiple addresses.
The Clifford Craig Medical Research Trust required accurate records of its donors, event attendees, suppliers and in-kind supporters. It needed a donor database that was appropriate to the size of the organisation; a system that was easy to use and affordable.
When CEO, Peter Milne, joined the Trust in late 2009, he instantly recognised that the organisation required a solution that was more appropriate to its size. He sought the advice of other not-for-profit organisations of a similar size and working in similar fields, reviewing how the Trust’s peers used their solutions.
Speaking to ASI’s Donor Management Division after numerous recommendations, the Trust made the change to Donor Management fundraising software. Donman was seen as the best option for small to medium not–for-profit organisations, offering an affordable alternative to enterprise solutions offering the functionality they needed while being easy to implement and use.
Milne believes the changeover went very well, and the Donman team was tireless in converting the data from Raiser’s Edge to the new Donman solution. The implementation was a learning experience for staff at the Trust who worked to clean up, correct and consolidate their old data.
The Clifford Craig Medical Research Trust now has a Donor Management solution that perfectly fits their requirements, easily managing communications and record keeping and assisting with fundraising campaigns.
"We are able to report on running a leaner, more outcomes-focussed office; improving relationships with more supporters; pursuing new opportunities in communications, data handling and building our research networks,"Milne said.
Milne believes that lower costs and ease of use have already become apparent: “The Donman solution makes managing our data far easier and much more affordable," said Milne. "Our old system was overly complex so we were not getting the value of functionality intended for larger not-for-profits. We now have a new staff member managing our database two days per week that has already picked up how to use Donman effectively."
The Trust is excited about the success of its future fundraising campaigns with the introduction of Donman. "We’re currently planning a major campaign for our 20th anniversary this year which will be aimed at the Trust’s founders, past donors and anyone that has supported us in the past that we may have lost contact with,” continued Milne. “We’ll be using Donman software to provide information on all these constituents and tell us how best to approach them which wouldn’t have been possible for us to manage with Raiser’s Edge."
"The most important thing is that with Donman we now have a piece of software that really fits our organisation," Milne concluded.