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Organizational Profile: Associations


The strength of iMIS' financial and relationship management capabilities make it an ideal system for professional organizations and societies. As an association management software system, iMIS helps associations understand the trends, challenges and opportunities that exist within their current membership base. With the pressures that associations currently face to not only stop the decline of their membership, but to somehow find ways to increase revenue and keep or increase the mindshare of its membership, it's critical to have an association management software system that helps them maintain relevancy in a dynamic and fluid environment.


The iMIS system is built on the idea of relationships and the ability to track member interactions with your organization. Whether your member has attended an event, purchased a subscription, submitted a paper for a conference, made a phone call to your membership office, referred a friend for membership, or bought a book, the iMIS system collects information about each member and how each member is connected to other members.


Associations reap huge rewards from iMIS' ability to capture, store, and easily slice and dice data to handle association business and uncover trends in the membership base. By analyzing the membership data and identifying the audience segments that provide the most value to an organization in terms of revenue or time, associations are also empowered to take the next step towards proactively planning programs, events, product lines, and agendas around the highly loyal and active member base, thus reinforcing the value and relevancy of their membership investment.


With membership software built in a modular structure, you can put together an iMIS system that handles the business functions that you have today, knowing that you can always add or subtract modules in the future to meet your changing needs. With over 40 modules, the iMIS system is a comprehensive product line that addresses all of the standard business practices of an association, as well as providing modules that focus on increasing the effectiveness of association executives.


As a fully upgradeable, association management software solution, iMIS supports the specific needs of associations in a competitive environment.



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Why It Works

iMIS works so well for associations because it was built from the ground-up with associations in mind. Associations and their specific business needs drove the initial concept and feature list structure for iMIS which is why this association management software solution is built on the concept of a single, centralized database.


The database structure allows for a centralized method of storing member data and tying all transactions back to specific members based on a unique identifier given to each member. This structure, along with built-in customizable features provides associations with the flexibility to determine what data they want to collect on their members. Over 40 applications that work within parameters of the central database can then be employed to provide you with user interfaces that allow you to collect and manage member data.


Once you have the ability to tie together any activity - event, purchase, dues payment, phone call, leadership position - with an individual's demographic and psychographic data, you have a full profile of each member. With a full profile, the system can now work for you by producing detailed reports, flagging data that is problematic, and alerting you to changes that have occurred in the system through built-in mechanisms that are designed to make the management of your membership base easier and more effective.


Success Stories

Texas Medical Association

The Texas Medical Association supports Texas physicians by providing distinctive solutions to the challenges they encounter in the care of patients. Among other critical needs, TMA needed to find a solution that would provide the average TMA employee with the critical business intelligence needed to better serve TMA's customers. With iMIS, TMA staff are now able to perform all their enterprise functions including customer relationship management, commerce, and community-building against one primary source of information. Read more about the Texas Medical Association and iMIS.



Association of Washington School Principals
The Association of Washington School Principals (AWSP) is the state's preeminent professional association for public and private building principals, assistant principals, and principal interns. With over 3,500 members from elementary, middle and high schools statewide, it was critical for the organization to be able to effectively communicate with their constituents and be more responsive to their needs online. Faced with this dual challenge, AWSP realized that their website and internal processes needed to support their membership base and afford a streamlined, professional web user experience. With an iMIS solution AWSP has gained internal efficiencies that allow staff to focus on other value-added activities. Read more about the Association of Washington School Principals and iMIS.


Pennsylvania Dental Association
The Pennsylvania Dental Association (PDA) is a voluntary organization comprising approximately 6,000 member dentists. It is a constituency of the American Dental Association, the largest and oldest dental society in the world. The purpose of the PDA is to serve the public, improve their health, promote the art and science of dentistry and represent the interests of its members and the people they serve. With an iMIS solution already in tow, adding e-Content Manager to help organize its website became an easy decision that brought an immediate impact. Read more about the Pennsylvania Dental Association and iMIS.


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