Raising funds to support charitable causes is an increasingly
competitive proposition. Charities must ensure that existing donors
continue to give by clearly communicating the value of their gift and
providing donors with giving options that suit their individual
preferences. Recruiting new donors and more funds from existing donors
requires targeted marketing and continuous analysis of outreach efforts
to refine and improve marketing activities.
ASI Product Suites
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Partner Solutions
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Managing a single contact record for everyone you serve is at the
heart of the iMIS success. The iMIS system is built around tracking relationships
and donor interactions with your organization. It's because iMIS tracks member attendance at an event, purchases
made through your website, dues payments as well as gifts and pledges
for both your annual fund and any capital campaign you're running, that
makes it so successful for this blended environment.
EveryChild
EveryChild is an international development charity that aims to protect
the most vulnerable and excluded children and give them a chance to
grow up in loving families with a safe and secure future. In order to
accommodate its expanding supporter base, EveryChild needed a single,
central database to consolidate its data and to enable it to carry out
regular marketing activities to its 350,000 donors and sponsors. Read
more about EveryChild and iMIS.
