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Biography

John is an expert at marketing and selling enterprise-wide software. He has almost 30 years of experience selling to both governmental organizations and the private sector.


He has worked at companies such as Control Data Corporate, Dun & Bradstreet, Hyperion Software, Best Software, and CareerBuilder implementing innovative marketing programs and rigorous sales processes.


But when he came to ASI more than five years ago he found that he needed to rely on his M.A. in Clinical Psychology as much as his software experience.


"My challenge is no longer about executing better than the next guy selling the same kind of software. The challenge for me now is helping non-profits understand the difference between a company that provides real solutions to their business problems versus one who just sells technology. I'm now in the business of helping an important sector of our economy operate more efficiently."


Mr. Benda is on the Board of the National Kidney Foundation - National Capital Region


Mr. Benda supports and is actively involved in the Polycystic Kidney Foundation


Share your view: jbenda@advsol.com

 
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