Client Success with iMIS Membership and Fundraising Software

National Association of Electrical Distributors

National Association of Electrical Distributors Success with iMIS Membership Software

Headquartered in St. Louis, Missouri, the National Association of Electrical Distributors (NAED) is a 501(c)6 not-for-profit organization dedicated to providing members with the best in tools, information and assistance to help them thrive financially and to improve the electrical distribution channel.


NAED has realized order entry efficiency from implementing our online solution. NAED has realized some significant cost savings in marketing costs because of our online store.

Challenge

The NAED was selling their many products using printed catalogs — all orders were processed over the phone or by fax, thereby requiring order entry. They wanted to create a vibrant online presence, including an online store, to expand their market reach. A single system to manage both the website and member data was important to them to increase the efficiency of the organization.

Solution

The association was able to create a dynamic online store that featured more than 150 research, educational, training, and other products. With iMIS, they had a centralized system to manage their member data as well as to track sales order data, which improved efficiency. Member communications/marketing was also enhanced with targeted email campaigns that featured the items they offered online.

Results

The online store is creating real gains in order entry efficiency. Because members are now able to update their profiles, member management is improved as well. NAED is expanding its audience — they are seeing growth in their customer demographics, including age and job categories. They are also reducing costs by doing more marketing through email vs. printed publications.