Client Success with iMIS Membership and Fundraising Software

Children’s Hospital Association

Children’s Hospital Association Success with iMIS Membership Software

The Children's Hospital Association, formerly the National Association of Children's Hospitals and Related Institutions (NACHRI), advances child health through innovation in the quality, cost, and delivery of care. Representing more than 220 children's hospitals, the Association advances public policy enabling hospitals to better serve children, and is the premier resource for pediatric data and analytics driving the improved clinical and operational performance of member hospitals.


We are able to publish much more material in less time, and keep better track of it. We had a growing demand for the web to deliver more member services, and we would have had to hire at least two additional staff if we didn't have this new software.

Challenge

The Children's Hospital Association was managing three separate, non-integrated websites. It was receiving complaints that the content on the site was old and that members were unable to find the information they needed. Surveys revealed that members were looking for the Association to provide important news regarding children's hospitals on their site. The Children's Hospital Association realized that they needed a system to better manage their websites and improve member communication. One of the primary factors in evaluating potential solutions was the longevity of the vendor -- they needed an established, stable company that wouldn’t disappear quickly.

Solution

The Association chose iMIS because it met their needs out of the box. The website redesign empowered its member hospitals to link individual websites to the main Association site and to provide other members with access to hospital profiles. With iMIS, they were able to personalize the content they delivered and to create different communities for various member groups -- such as for a specific profession or area of medicine. Members were also able to sign up for specific email alerts they wanted to receive without requiring staff intervention.

Results

Since its website redesign, the Children's Hospital Association is saving money and realizing an increase in staff efficiency. They are now able to offer world-class benefits to their members online and publish more content at a faster rate. Members enjoy the self-service tools that allow them to update their own profile information with virtually no staff maintenance. And, the Association has even created a new revenue stream by offering premium service programs to select members and limiting access to certain portions of the site based on subscription level.