The Challenge:
Supporting an information-loving community, CLA found it difficult to
continuously offer enough up-to-date content to its members. The
association's inconsistent, static HTML Web site and manual database
system hindered CLA from making information easily accessible and
providing optimum member support. CLA required a flexible solution to
efficiently deliver content, fine-tune its online resources and enhance
communication among the association and its members.
The Solution:
CLA selected iMIS to provide core content
management functionalities as well as upgrade and drive online community
activities, including its library careers page and e-newsletters. An
open and scalable solution, iMIS organized
information into categories across the association's Web site,
integrated CLA's communications and advocacy programs into a single
database and increased its capacity for and delivery of current content.
With enhanced association management capabilities, CLA also tracked
member preferences to better target information and services, and
reduced the need for a hard copy paper system, manual data entry
processes and other expenses.
The Results:
With iMIS, CLA not only delivered
high-quality, library-related information to its members but also
updated the professional development resources available on its Web
site. The association was able to further develop sub-categories for
its content and designate more time to training volunteers to update the
Web site. CLA also drew an unprecedented amount of advertisements to
its improved library careers portal. The association is continuing to
integrate iMIS into its elections process,
annual conference evaluation, shopping portal for industry literature
and social networking eCommunities component.
"Our members are technologically savvy and very hands-on," said Don
Butcher, CLA's executive director. "iMIS
gives our members the tools they need to both access the information
they require and develop content to share with each other." |
