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Product Bio

Module: Analytics
Maker: ASI

Availability

  • United States
  • Canada
  • Europe
  • Asia-Pacific

Technical Specifications

Full list of database, hardware, software and connectivity requirements.

Required iMIS modules

  • Customer Management

Part of the:

Relationship Management Suite
Business Intelligence Suite

Popular Module Combination:

  • Customer Management
  • Events
  • Order Entry/Inventory

Modules that Enhance/Extend

  • Customer Management
  • Process Manager
  • Relationships
  • RFM Analytics
Analytics

iMIS Analytics is the tool for tracking and analyzing trends taking place within your database. In the era where knowledge is power, iMIS Analytics offers your organization access to understanding how your constituent's behavior is changing over time. The increased availability of business intelligence leads to decisions that help you increase your return on investment.


iMIS Analytics optimizes your data for the distribution to business users by storing iMIS data in separate database, called a data warehouse. Data warehouses are designed solely for reporting, thus preserving the historical integrity of your iMIS data while at the same time arranging it into clear, understandable topic areas. Once written to the iMIS Analytics data warehouse, data is never overwritten. Instead, your knowledgebase of constituent information continuously grows through the nightly addition of all new information from iMIS.


Key Benefits
  • Automatically track trends for each constituent record
  • Easily access and report upon constituent participation

Intended Uses

iMIS Analytics is intended to provide executives with business intelligence needed to make informed decisions that cover a wide variety of areas:

  • Customer Intelligence
  • Targeted Marketing
  • Performance Improvement

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