Segmentation Module
Today, successful marketing efforts focus more and more on the power
of using your data to the greatest effect. iMIS Segmentation makes it easy to implement the
most complicated data structures for all of your marketing campaigns.
Your staff are able to query any information inside of iMIS and to use it in your target market
definitions.
Segmentation Features include:
Building Segments
- Build segments through individual queries created with
IQA
- Define and save segments and segment data as permanent lists
- Use a segment as a data source for a new segment
- Clone and modify existing segments
- Assign unique source codes to segments to effectively analyze
segmentation success in a specific marketing effort
- Export segments in variety of formats for external delivery
mediums
Modifying Segments
- Create n-Select segments for message or delivery testing
- Reduce a query result by creating a random select segment
- Split segments into multiple lists
- Dedupe lists created from multiple segments and prioritize segments
for importance
- Manual edit segments by removing or adding individual records
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