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    Society for Marketing Professional Services Improves Member Communication and Collaboration with Social Networking for iMIS


    Social Network Seamlessly Integrates with Non-Profit’s Member Management System for Added Benefits


    Alexandria, VA (November 22, 2010) - Advanced Solutions International (ASI), the largest, privately-owned global provider of software for member and donor-based non-profits, today announced that Social Networking for iMIS has successfully improved member communication and collaboration for the Society for Marketing Professional Services (SMPS). Since implementing the social networking software, developed by GoLightly, earlier this year, SMPS has seen nearly two-thirds of its 6,000 members use www.mySMPS.org.

    Social Networking for iMIS seamlessly integrates with iMIS, SMPS’s member management software system. This enables SMPS to eliminate data redundancy, efficiently reconcile information, facilitate chapter management, provide members with real-time support and gain insight into member interests in ways never before possible.

    Key Facts

    • SMPS was using public social networking websites to connect with its members, but needed to centralize its communications and develop its own branded, online community network. Social Networking for iMIS provides members and staff a one-stop-shop for content like board minutes and chapter planning discussion listservs. With Social Networking for iMIS, SMPS now allows members to update their own profiles, set their own communications preferences and privacy settings.

    • SMPS needed a better way to facilitate chapter communication and collaboration. With Social Networking for iMIS, SMPS now allows auto creation of individual chapter communities, staff groupings, and board member discussions to take place within the network. In addition, SMPS transitioned its old listserv into the Social Networking for iMIS user-friendly, robust and searchable forum, allowing over 250,000 intra-member emails to be delivered in the months immediately following the launch.

    • SMPS was honored with the 2010 MarComm Award for Outstanding Social Media Web Site. Thanks to Social Networking for iMIS and strong organizational support, SMPS won a Gold Award for www.MySMPS.org among almost 5,000 entries in the MarCom 2010 international competition.

    Supporting Quotes

    • "Our members build profitable business for their firms through networking. With Social Networking for iMIS, we have been able to transform mysmps.org into a knowledge and communications hub for them," said Molly Dall'Erta, Director of Online Services and Information Technology for SMPS. "This tool has also provided unique value that our staff couldn't get before; we can better communicate and collaborate with our members, market features and services to benefit them, and much more."

    • "SMPS has built a vibrant online community with Social Networking for iMIS. We are even more proud of the great things it’s achieved by seamlessly integrating the tools with its member management software system," said Bob Alves, Chairman and CEO of ASI.

    Resources

    About ASI

    Advanced Solutions International (ASI) is the largest, privately-owned global provider of web-based software for member and donor-based non-profits, and has served nearly 3000 customers and millions of users worldwide since 1991. ASI is the developer of iMIS, an upgradeable, software solution for managing associations, membership, non-profits and fundraising. iMIS 15, the latest evolution of iMIS, leverages Microsoft’s .NET development platform to provide a flexible and open web-based solution.


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