Society for Marketing Professional Services Improves Member
Communication and Collaboration with Social Networking for iMIS
Social Network Seamlessly Integrates with Non-Profit’s Member
Management System for Added Benefits
Alexandria, VA (November 22, 2010) - Advanced
Solutions International (ASI), the largest, privately-owned global
provider of software for member and donor-based non-profits, today
announced that Social Networking for iMIS has successfully improved member
communication and collaboration for the Society for Marketing
Professional Services (SMPS). Since implementing the social networking
software, developed by GoLightly, earlier this year, SMPS has seen
nearly two-thirds of its 6,000 members use www.mySMPS.org.
Social Networking for iMIS seamlessly
integrates with iMIS, SMPS’s member management
software system. This enables SMPS to eliminate data redundancy,
efficiently reconcile information, facilitate chapter management,
provide members with real-time support and gain insight into member
interests in ways never before possible.
Key Facts
- SMPS was using public social
networking websites to connect with its members, but needed to
centralize its communications and develop its own branded, online
community network. Social Networking for iMIS
provides members and staff a one-stop-shop for content like board
minutes and chapter planning discussion listservs. With Social
Networking for iMIS, SMPS now allows members
to update their own profiles, set their own communications preferences
and privacy settings.
- SMPS needed a better way to facilitate chapter
communication and collaboration. With Social Networking for iMIS, SMPS now allows auto creation of individual
chapter communities, staff groupings, and board member discussions to
take place within the network. In addition, SMPS transitioned its old
listserv into the Social Networking for iMIS
user-friendly, robust and searchable forum, allowing over 250,000
intra-member emails to be delivered in the months immediately following
the launch.
- SMPS was honored with the 2010 MarComm Award for
Outstanding Social Media Web Site. Thanks to Social Networking for iMIS and strong organizational support, SMPS won a
Gold Award for www.MySMPS.org among almost 5,000 entries in the MarCom
2010 international competition.
Supporting Quotes
- "Our members build profitable
business for their firms through networking. With Social Networking for
iMIS, we have been able to transform
mysmps.org into a knowledge and communications hub for them," said Molly
Dall'Erta, Director of Online Services and Information Technology for
SMPS. "This tool has also provided unique value that our staff couldn't
get before; we can better communicate and collaborate with our members,
market features and services to benefit them, and much
more."
- "SMPS has built a vibrant online community with
Social Networking for iMIS. We are even more
proud of the great things it’s achieved by seamlessly integrating the
tools with its member management software system," said Bob Alves,
Chairman and CEO of ASI.
Resources
About ASI
Advanced Solutions International (ASI) is the largest,
privately-owned global provider of web-based software for member and
donor-based non-profits, and has served nearly 3000 customers and
millions of users worldwide since 1991. ASI is the developer of iMIS, an upgradeable, software solution for managing
associations, membership, non-profits and fundraising. iMIS 15, the latest evolution of iMIS, leverages Microsoft’s .NET development
platform to provide a flexible and open web-based solution.
