Toy Industry Association Enhances its Annual Toy of the Year (TOTY)
Awards Program with iMIS-Powered
Microsite
Organization Leverages Software's Flexibility and Openness to
Capture Voter Data and Manage Interactive Web Content
Alexandria, VA (March 7, 2011) - Advanced Solutions
International (ASI), the largest, privately-owned global provider of
software for member- and donor-based non-profits, today announced that
the Toy Industry Association successfully enhanced its annual Toy of the
Year (TOTY) Awards program microsite with iMIS
and its Web Content Management solution (WCM), and the help of
Authorized iMIS Solution Provider Armstrong
Enterprise Communications.
The annual TOTY awards program underwent a significant transformation
in 2010-2011, with a new voting process that broadened participation and
increased the TOTY constituent base by collecting data from five
different constituent groups, including consumers. Making its debut
during the holiday shopping season, the new iMIS-powered microsite was launched to showcase
nominated toys and games and shopping tips, and to collect voter and
sweepstakes data.
An interactive, flexible and open, web-based solution, iMIS enabled Toy Industry Association to build and
integrate third-party technologies into a consumer-facing microsite and
to effectively manage the site’s look, navigation, workflow and
interactive content. The tool acted as a central repository for more
than 40,000 votes, profiles and a website template for easy, future TOTY
program use.
Supporting Quotes
- "Our association wanted to
make a splash with the new TOTY awards microsite," said Isabel
Carrion-Lopez, online communications manager for TIA. "It was critical
for us to have easy, out-of-the-box integration with iMIS and an open platform. WCM was the best solution
for us."
- "We are pleased that TIA leveraged the flexibility
and functionality of its existing association management software, iMIS, to drive a successful awards program and
microsite," said Bob Alves, chairman and CEO of ASI. "The project not
only was delivered on time and on budget, but also demonstrated the
benefits of a single, comprehensive system for managing constituent data
and web content."
Resources
About TIA
The Toy Industry Association (TIA) is the not-for-profit trade
association for producers and importers of toys and youth entertainment
products sold in North America, representing more than 500 companies who
account for approximately 85% of domestic toy sales. Toy safety is the
number one priority for the toy industry. TIA has a long history of
leadership in toy safety, including development of the first
comprehensive toy safety standard more than 30 years ago, and works with
the government, consumers and industry on ongoing programs to ensure
safe and fun play
About ASI
Advanced Solutions International (ASI) is the largest,
privately-owned global provider of web-based software for member- and
donor-based not-for-profits, and has served nearly 3,000 customers and
millions of users worldwide since 1991. The company has approximately
100 partners and 200 employees worldwide with offices in the U.S., U.K.,
Canada and Australia.
ASI is the developer of iMIS, an
upgradeable software solution for managing associations, membership,
non-profits and fundraising. iMIS is the most
widely used association software in the world with three times the
global market share of the nearest solution and a popular choice among a
variety of other not-for-profits. iMIS 15, the
latest evolution of iMIS, leverages
Microsoft's .NET development platform to provide a flexible and open
web-based solution.
