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    Toy Industry Association Enhances its Annual Toy of the Year (TOTY) Awards Program with iMIS-Powered Microsite


    Organization Leverages Software's Flexibility and Openness to Capture Voter Data and Manage Interactive Web Content


    Alexandria, VA (March 7, 2011) - Advanced Solutions International (ASI), the largest, privately-owned global provider of software for member- and donor-based non-profits, today announced that the Toy Industry Association successfully enhanced its annual Toy of the Year (TOTY) Awards program microsite with iMIS and its Web Content Management solution (WCM), and the help of Authorized iMIS Solution Provider Armstrong Enterprise Communications.

    The annual TOTY awards program underwent a significant transformation in 2010-2011, with a new voting process that broadened participation and increased the TOTY constituent base by collecting data from five different constituent groups, including consumers. Making its debut during the holiday shopping season, the new iMIS-powered microsite was launched to showcase nominated toys and games and shopping tips, and to collect voter and sweepstakes data.

    An interactive, flexible and open, web-based solution, iMIS enabled Toy Industry Association to build and integrate third-party technologies into a consumer-facing microsite and to effectively manage the site’s look, navigation, workflow and interactive content. The tool acted as a central repository for more than 40,000 votes, profiles and a website template for easy, future TOTY program use.

    Supporting Quotes

    • "Our association wanted to make a splash with the new TOTY awards microsite," said Isabel Carrion-Lopez, online communications manager for TIA. "It was critical for us to have easy, out-of-the-box integration with iMIS and an open platform. WCM was the best solution for us."

    • "We are pleased that TIA leveraged the flexibility and functionality of its existing association management software, iMIS, to drive a successful awards program and microsite," said Bob Alves, chairman and CEO of ASI. "The project not only was delivered on time and on budget, but also demonstrated the benefits of a single, comprehensive system for managing constituent data and web content."

    Resources

    About TIA

    The Toy Industry Association (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing more than 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety, including development of the first comprehensive toy safety standard more than 30 years ago, and works with the government, consumers and industry on ongoing programs to ensure safe and fun play

    About ASI

    Advanced Solutions International (ASI) is the largest, privately-owned global provider of web-based software for member- and donor-based not-for-profits, and has served nearly 3,000 customers and millions of users worldwide since 1991. The company has approximately 100 partners and 200 employees worldwide with offices in the U.S., U.K., Canada and Australia.

    ASI is the developer of iMIS, an upgradeable software solution for managing associations, membership, non-profits and fundraising. iMIS is the most widely used association software in the world with three times the global market share of the nearest solution and a popular choice among a variety of other not-for-profits. iMIS 15, the latest evolution of iMIS, leverages Microsoft's .NET development platform to provide a flexible and open web-based solution.


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