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    Campaigns Module

    iMIS Campaign Management offers all of the key performance tracking you need to see up-to-date and accurate results of all of your marketing efforts. iMIS Campaign Management offers ongoing campaign analysis.

    Campaign Management Features include:

    Plan and Execute Campaigns

    • Define and manage all marketing efforts associated with a campaign
    • Define response and revenue goals at every level of the campaign
    • Define budgets and track costs at every level of a campaign
    • Define the list segment, multi-media delivery method, and accompanying collateral for each individual marketing effort
    • Build and manage unique sourcecodes at every level of a campaign
    • Clone successful campaigns or purge unsuccessful ones

    Manage Responses

    • Automate all follow-up tasks to responses
    • Generate targeted multi-media follow-up actions to responses
    • Automatically move contacts to the appropriate stage in a multi-stage campaign

    Analyze Results

    • Track response rates from all types of responses, including revenue transactions and positive or negative responses
    • Determine the campaign Return on Investment (ROI)
    • Evaluate the success of different efforts within a single campaign
    • Develop more efficient campaigns based on analysis



    On-Demand Webcast: Selecting and Implementing Enterprise-Wide 
Not-for-Profit Management Software - Click Here for a Free Webcast

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