Campaigns Module

iMIS Campaign Management offers all of the key performance tracking you need to see up-to-date and accurate results of all of your marketing efforts. iMIS Campaign Management offers ongoing campaign analysis.

Campaign Management Features include:

Plan and Execute Campaigns

• Define and manage all marketing efforts associated with a campaign
• Define response and revenue goals at every level of the campaign
• Define budgets and track costs at every level of a campaign
• Define the list segment, multi-media delivery method, and accompanying collateral for each individual marketing effort
• Build and manage unique sourcecodes at every level of a campaign
• Clone successful campaigns or purge unsuccessful ones

Manage Responses

• Automate all follow-up tasks to responses
• Generate targeted multi-media follow-up actions to responses
• Automatically move contacts to the appropriate stage in a multi-stage campaign

Analyze Results

• Track response rates from all types of responses, including revenue transactions and positive or negative responses
• Determine the campaign Return on Investment (ROI)
• Evaluate the success of different efforts within a single campaign
• Develop more efficient campaigns based on analysis